Future of Content Marketing strategy 2016

Importance of Content Marketing strategy 2016 and Predicitons

Making predictions is difficult, especially in a field as complex and fast-paced as digital marketing. That being said, I noticed some trends developing recently, and I think they point to the general direction of content marketing in 2015. Here are my predictions on the evolution of lead content marketing next year.

The importance of social media Subcultures

In the early days of the web, search engines were the primary way that people find the content online. Google- and Yahoo to serve up the most relevant results based on keywords. However, this was not a personalized relevance to the first, is based on the importance of the award for the average person.

Social media has opened a whole new avenue to identifying online content because they were inherently personalized. However, as our network grew. Facebook, Twitter and many other social websites that have started to filter content based on what their hub algorithms think most fit for us.

This has created what many call the "echo-chamber" effect. Facebook decides what is displayed on your feed based on years ago, that you know what your interests are, and what posts you've liked or shared in the past. Since this algorithm is developing and getting to know you so well, it inevitably begins to restrict the posts you see, and what kind of content you submit opinions and votes.

The most interesting change is made in view of the intensification of marketing is its online subcultures.

Because we know who we are, what we want and what we share begins to determine what we see, hear who we are and where we heard it, our experience of the web becomes more intensely focused on a narrow range and more focused on social themes.

Google- or extending the socialization of search with Google+ Facebook "like" button on almost every website online, our social ties that are shaping our experience online.

Web is one of the most dominant forces in the dissemination and discussion of the creation of culture, and this fragmentation online experience will come in a new, unique and highly specialized "echo-chamber» subcultures.

These groups have a special meaning for brands, because the level of trust and loyalty among the subcultures that place means that once a brand or a celebrity or obtain the product they are more likely to be accepted.

The only way brands can hope to do so is to choose which subcultures to go after and pay very close attention to the specific values, beliefs and ideas that define them.